BOATS.COM INC. EXPERIENCES RECORD TRAFFIC IN JANUARY 2004 . INSTALLS NEW CUSTOM SERVERS TO HANDLE THE LOAD
"Numbers confirm an underlying positive trend for our industry" says CEO Paul Rabe.

LAKE FOREST, IL . 10 February 2004 . Today, boats.com, Inc. (www.boats.com and www.yachtworld.com ) announced that it had over 52 million page views in January 2004 with visitors searching over 95,000 boat listings. The January traffic beat the previous record, set in July 2003, while sales leads sent to OEM's, brokers and dealers in this same month exceed previous levels on a global basis.

"These numbers confirm an underlying positive trend for our industry," said Paul Rabe, President, CEO and co-founder, boats.com, Inc., in making the announcement, "beating our peak season July numbers in January means that potential buyers are out there now and looking. Our traffic trends to our sites are so positive that we have invested in new servers to handle this increased load plus the new traffic we envision being generated by the new products we will unveil in the coming months."

boats.com, Inc. has installed 3 new custom servers together with an upgraded database server. "Our proprietary architecture provides us with the advantage of a scaleable infrastructure," says Jorge Bracer, CTO, boats.com, Inc. "This allows us to add equipment, economically, as and when needed to handle traffic and listings growth across all areas of our business."

About boats.com, Inc.

boats.com, Inc. provides marketing services to OEM's, dealers, brokers and service companies throughout the global recreational marine industry. The company provides an unmatched level of consumer access to information, boat listings, financial and insurance products. With more than 95,000 new and used boat listings from over 5,500 brokers and dealers, boats.com, Inc. is the largest concentration of recreational marine industry marketing in the world.

boats.com represents the manufacturers of over 90% of all new boats in the U.S, along with new and used boat listings from dealers and brokers and an ever growing international presence. boats.com has received the exclusive Internet endorsement of the NMMA and MRAA.

YachtWorld, since 1995, has been the premier channel for yacht brokers to list and sell boats over the Internet. YachtWorld features the most comprehensive Multiple Listing Service (MLS) in the marine industry and with listings from more than 105 countries; YachtWorld is an integral part of the global brokerage community.